[SGVLUG] Fwd: Web Spinners Mtg March 8 on Web Logs and SEO and Site Optimization Overviews

Fri Mar 7 01:29:10 PST 2008

This looks really good,

does anyone else want to go?

Carpool? I'll buy you lunch...

matti

--- Peter Benjamin <pete at peterbenjamin.com> wrote:

> Date: Wed, 05 Mar 2008 23:04:48 -0800
> To: "Web Spinners 2008/03/08":;
> From: Peter Benjamin <pete at peterbenjamin.com>
> Subject: Web Spinners Mtg March 8 on Web Logs and SEO and Site
>   Optimization Overviews
> 
> http://lawebspinners.org
> 
> NOTE: One Time Room Change to Community Room C.
> It's hard to find, so read the directions below.
> 
> 
>    Web Spinners Meeting Announcement
> 
> 
>    Topic:  Web Logs and SEO and Site Optimization Overviews
>    Speaker:  Peter Benjamin
> 
>    Date: Saturday, March 8th
>    Time: 10:00 AM to 2:00 PM 
> 
>    Location:
>       Westside Pavilion Mall, Community Room C
>       3rd Floor (top) behind Landmark Theatre at West End of Mall
>       10800 West Pico Blvd., Corner of Overland Avenue 
> 
>    Donation: $5 (voluntary to cover room rental)
> 
>    Open to the general public.   LACS Members Welcome
> 
>    Contacts:
>       Daniel Culbertson 310.450.4013 - theman at compuserve.com
>       Peter Benjamin 310.319.9215 - Pete-ws at peterbenjamin.com 
> 
> Details
> 
> Why would you want to pay for better analysis?  The answer is the 
> basis of this month's talk on Web Log analysis capabilities.
> 
> The topic of web log tools, analysis, Search Engine Optimization
> (SEO)
> and site optimization hints and tips is too large for a two hour
> presentation, so only an overview that reviews what can be done
> with web logs will be undertaken.  Several freely downloadable 
> web log Open Source software packages like webilizer, wwwstat, 
> and awstat will be demonstrated to illustrate the differences in 
> web log statistical analysis packages.  This comparision will 
> distinguish the desirable features for your own web log analysis.  
> All web log software can be run locally on your home/office computer 
> once you have downloaded the raw web log files.  So, if your web 
> host firm does not provide adequate log analysis, either ask for
> access to download the raw logs or install Google Analytics or
> a similar tool into your web pages.  There are third party firms
> that will automatically download your web logs and analysis them
> for a fee, even charge you on a monthly basis.  
> 
> Commercial analysis tools go beyond the free tools and do a superior
> job of presenting the best summaries in either graphical or weighted
> table formats for speed and ease of use.  At a glance these tools
> provide the highly needed information to SEO or optimization the
> site.  SEO is based on about one third of all new visitors to the
> site come from the Search Engines, and the keywords used to find
> your are often in the web log 'referal' URL, for keyword counting.
> 
> Web logs also show how a surfer went to and from specific pages,
> and how long they stayed on a page.  How many surfers found which
> pages 'sticky' resulting in a longer stay on the web site, and
> more pages visited.  Or did the surfer leave right away.  Stats
> can be used optimize navbar ease of use, make highly used pages
> easier to find (fewer clicks from the home page, larger link text),
> and many other traffic increasing changes can be teased from the
> log data.
> 
> There is not enough time to go over all the tricks of the trade,
> as there are literally hundreds of them, but they do fall into
> broad classes, and some of the tools to be demonstrated will show
> you just the tip of the iceberg of demographic analysis that is
> available today.
> 
>    Agenda 
> 
> 10:00 - Intro 
> 10:15 - SEO Keyword Selection Methods
> 12:00 - Lunch 
> 12:45 - News by Daniel Culbertson 
>  1:10 - SEO Keyword Selection Methods (continued)
>  2:00 - Fini 
> 
> 
> ******************************************************
> 
>    Location:
> 
> Westside Pavilion Mall
> Community Room C
> 3rd Floor (top) behind Landmark Theatres at South-West End of Mall
> 10800 West Pico Blvd., Corner of Overland Avenue
> Los Angeles, CA  90064
> (310) 474-6255  Management Office (closed on Saturdays)
> 
> Free Parking - Underground Parking Lot at West end of Mall.
>    Enter from Pico at the West end of Mall
>    or from Westwood Blvd, just south of the mall.
> 
> 
>    Directions:
> 
> http://www.westsidepavilion.com/directions.asp
> 
> 
> Community Room C Directions.
> 
> From West Side Underground Parking Lot:
> Take elevator or escalator up one floor, walk
> around to the other elevator or escalator
> to go up to Level 3.  Walk East towards the
> rest of the mall, towards the Bridge to Nordstrom,
> but do not go across the bridge.  Keep to the
> right hand side, and just before the bridge
> you will find a door to a small hallway
> with one door to the outside walkway.
> Go outside and follow the walkway around a
> right hand turn, and walk a long ways to
> the Community Room C doorway, which will be
> open with us inside.
> 
> From Community Room A:
> Go West and walk the length of the mall on the top floor
> through Nordstrom Department Store.  Go across the Overland
> Avenue Bridge towards the Landmark Theatre.
> Just after the bridge, keeping to the left hand
> side of the wall, you will find a door to a small hallway
> with one door to the outside walkway.
> Go outside and follow the walkway around a
> right hand turn, and walk a long ways to
> the Community Room C doorway, which will be
> open with us inside.
> > 
> Pete
> 
> 
> 

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