IŽll be going to the LA Webspinners meeting today, Matti. IŽll drop you a line around 8am (sorry!) & hope to leave the Pasadena area around 9-9:15am.<br><br>Like I mentioned earlier, if anyone else is interested & in the Alhambra/Pasadena area (or anywhere along the way to the Westside), drop me a line so I can pick you up (I have room for 2, comfortably): 626.375.6353<br>
<br>--miguel<br><br><div class="gmail_quote">On Fri, Mar 7, 2008 at 1:29 AM, matti <<a href="mailto:mathew_2000@yahoo.com">mathew_2000@yahoo.com</a>> wrote:<br><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<br>
This looks really good,<br>
<br>
does anyone else want to go?<br>
<br>
Carpool? I'll buy you lunch...<br>
<br>
matti<br>
<br>
--- Peter Benjamin <<a href="mailto:pete@peterbenjamin.com">pete@peterbenjamin.com</a>> wrote:<br>
<br>
> Date: Wed, 05 Mar 2008 23:04:48 -0800<br>
> To: "Web Spinners 2008/03/08":;<br>
> From: Peter Benjamin <<a href="mailto:pete@peterbenjamin.com">pete@peterbenjamin.com</a>><br>
> Subject: Web Spinners Mtg March 8 on Web Logs and SEO and Site<br>
> Optimization Overviews<br>
><br>
> <a href="http://lawebspinners.org" target="_blank">http://lawebspinners.org</a><br>
><br>
> NOTE: One Time Room Change to Community Room C.<br>
> It's hard to find, so read the directions below.<br>
><br>
><br>
> Web Spinners Meeting Announcement<br>
><br>
><br>
> Topic: Web Logs and SEO and Site Optimization Overviews<br>
> Speaker: Peter Benjamin<br>
><br>
> Date: Saturday, March 8th<br>
> Time: 10:00 AM to 2:00 PM<br>
><br>
> Location:<br>
> Westside Pavilion Mall, Community Room C<br>
> 3rd Floor (top) behind Landmark Theatre at West End of Mall<br>
> 10800 West Pico Blvd., Corner of Overland Avenue<br>
><br>
> Donation: $5 (voluntary to cover room rental)<br>
><br>
> Open to the general public. LACS Members Welcome<br>
><br>
> Contacts:<br>
> Daniel Culbertson 310.450.4013 - <a href="mailto:theman@compuserve.com">theman@compuserve.com</a><br>
> Peter Benjamin 310.319.9215 - <a href="mailto:Pete-ws@peterbenjamin.com">Pete-ws@peterbenjamin.com</a><br>
><br>
> Details<br>
><br>
> Why would you want to pay for better analysis? The answer is the<br>
> basis of this month's talk on Web Log analysis capabilities.<br>
><br>
> The topic of web log tools, analysis, Search Engine Optimization<br>
> (SEO)<br>
> and site optimization hints and tips is too large for a two hour<br>
> presentation, so only an overview that reviews what can be done<br>
> with web logs will be undertaken. Several freely downloadable<br>
> web log Open Source software packages like webilizer, wwwstat,<br>
> and awstat will be demonstrated to illustrate the differences in<br>
> web log statistical analysis packages. This comparision will<br>
> distinguish the desirable features for your own web log analysis.<br>
> All web log software can be run locally on your home/office computer<br>
> once you have downloaded the raw web log files. So, if your web<br>
> host firm does not provide adequate log analysis, either ask for<br>
> access to download the raw logs or install Google Analytics or<br>
> a similar tool into your web pages. There are third party firms<br>
> that will automatically download your web logs and analysis them<br>
> for a fee, even charge you on a monthly basis.<br>
><br>
> Commercial analysis tools go beyond the free tools and do a superior<br>
> job of presenting the best summaries in either graphical or weighted<br>
> table formats for speed and ease of use. At a glance these tools<br>
> provide the highly needed information to SEO or optimization the<br>
> site. SEO is based on about one third of all new visitors to the<br>
> site come from the Search Engines, and the keywords used to find<br>
> your are often in the web log 'referal' URL, for keyword counting.<br>
><br>
> Web logs also show how a surfer went to and from specific pages,<br>
> and how long they stayed on a page. How many surfers found which<br>
> pages 'sticky' resulting in a longer stay on the web site, and<br>
> more pages visited. Or did the surfer leave right away. Stats<br>
> can be used optimize navbar ease of use, make highly used pages<br>
> easier to find (fewer clicks from the home page, larger link text),<br>
> and many other traffic increasing changes can be teased from the<br>
> log data.<br>
><br>
> There is not enough time to go over all the tricks of the trade,<br>
> as there are literally hundreds of them, but they do fall into<br>
> broad classes, and some of the tools to be demonstrated will show<br>
> you just the tip of the iceberg of demographic analysis that is<br>
> available today.<br>
><br>
> Agenda<br>
><br>
> 10:00 - Intro<br>
> 10:15 - SEO Keyword Selection Methods<br>
> 12:00 - Lunch<br>
> 12:45 - News by Daniel Culbertson<br>
> 1:10 - SEO Keyword Selection Methods (continued)<br>
> 2:00 - Fini<br>
><br>
><br>
> ******************************************************<br>
><br>
> Location:<br>
><br>
> Westside Pavilion Mall<br>
> Community Room C<br>
> 3rd Floor (top) behind Landmark Theatres at South-West End of Mall<br>
> 10800 West Pico Blvd., Corner of Overland Avenue<br>
> Los Angeles, CA 90064<br>
> (310) 474-6255 Management Office (closed on Saturdays)<br>
><br>
> Free Parking - Underground Parking Lot at West end of Mall.<br>
> Enter from Pico at the West end of Mall<br>
> or from Westwood Blvd, just south of the mall.<br>
><br>
><br>
> Directions:<br>
><br>
> <a href="http://www.westsidepavilion.com/directions.asp" target="_blank">http://www.westsidepavilion.com/directions.asp</a><br>
><br>
><br>
> Community Room C Directions.<br>
><br>
> From West Side Underground Parking Lot:<br>
> Take elevator or escalator up one floor, walk<br>
> around to the other elevator or escalator<br>
> to go up to Level 3. Walk East towards the<br>
> rest of the mall, towards the Bridge to Nordstrom,<br>
> but do not go across the bridge. Keep to the<br>
> right hand side, and just before the bridge<br>
> you will find a door to a small hallway<br>
> with one door to the outside walkway.<br>
> Go outside and follow the walkway around a<br>
> right hand turn, and walk a long ways to<br>
> the Community Room C doorway, which will be<br>
> open with us inside.<br>
><br>
> From Community Room A:<br>
> Go West and walk the length of the mall on the top floor<br>
> through Nordstrom Department Store. Go across the Overland<br>
> Avenue Bridge towards the Landmark Theatre.<br>
> Just after the bridge, keeping to the left hand<br>
> side of the wall, you will find a door to a small hallway<br>
> with one door to the outside walkway.<br>
> Go outside and follow the walkway around a<br>
> right hand turn, and walk a long ways to<br>
> the Community Room C doorway, which will be<br>
> open with us inside.<br>
> ><br>
> Pete<br>
><br>
><br>
><br>
<div class="WgoR0d"><br>
<br>
<br>
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</div></blockquote></div><br>