[SGVLUG] [SGVHAK] Ideas for logos, promotional items?

James McDuffie mcduffie at pitfall.org
Sat Jan 26 12:29:43 PST 2013


Its a great logo, please tell your wife thanks!

When we have a definite assertion of the licensing, I can put it up on
the website for use instead of the bland text logo we have now.

On Sat, Jan 26, 2013, at 12:30 AM, Homan Chou wrote:
> My wife, Jane Wu, of Avengers fame (remember Hulk punching Thor and
> also Hulk tossing Loki around like a rag doll?  She storyboarded those
> scenes -- see janewu.net) came up with this logo for sgvhak.
> 
> She did research on what hacking was and picked up on this phrase from
> wikipedia, "[Hackers] originated in the 1960s around the Massachusetts
> Institute of Technology's (MIT's)", which she then found inspiration
> from the blocky letters in the MIT logo.  Instead of using red font
> color with the spot of gray, she opted for a black and yellow with a
> spot of white (inspired by a wasp) because she considers hackers to be
> somewhat aggressive, bending things to our will.  Then she fit in the
> nice circuit board background since I told her the 'H' probably stood
> for hardware.
> 
> I suggested that the 'SGV' part should be done in printed circuit
> board font style above the HAK 'chip', but she rolled her eyes at me
> saying that that would be too contrived.  So my contribution was to
> suggest a system prompt, to which she said,'what the hell is that?'
> 
> I said.. it's a dollar sign followed by 'sgv' ... but then a linux
> prompt '$' followed by another 'S' in sgv was confusing to look at.
> So we settled on more of a DOS prompt...(blah)... but I think it still
> looks nice.  The eye follows the prompt and the HAK really pops, as if
> invoked by the command.
> 
> 
> Homan
> Email had 1 attachment:
> + SGVHAK01.jpg
>   589k (image/jpeg)


-- 
  James McDuffie
  mcduffie at pitfall.org



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