[SGVLUG] Can search engines auction off ad for Trademarked words?

[matti]

I am very curious to see the results of the courts...

(Fortune) -- Tomorrow morning the European Court of Justice in Luxembourg is expected to decide whether Google, and, by inference, other search engines, can continue to auction off other companies' trademarks for use as search "keywords" in connection with their sponsored advertising programs.
[..]

http://money.cnn.com/2010/03/21/magazines/fortune/Europe_Adwords.fortune/index.htm

best
matti